Visual Identity Design Course
This course teaches practical visual identity design for local consumer brands, covering strategy, semiotics, color, typography, logos, and applications to packaging, signage, and digital touchpoints, culminating in governance and production-ready assets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Visual Identity Design Course provides a practical, step-by-step approach to creating strong visual identities for local consumer brands. You will learn the basics of brand strategy, semiotics, colour and typography, logo systems, and responsive marks. Then, you will apply these to packaging, signage, and digital touchpoints, and complete with clear governance, style guides, and production-ready assets for real-world use.
Elevify advantages
Develop skills
- Brand strategy basics: craft sharp positioning for local consumer brands fast.
- Visual identity systems: design logos, lockups, and clear usage rules quickly.
- Research for direction: build moodboards, test concepts, and benchmark competitors.
- Brand governance: create style guides, asset systems, and consistent applications.
- Real-world applications: apply identities to packaging, signage, web, and Instagram.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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