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Modern Linguistics Course
Open your mind to the power of language with our Modern Linguistics Training. This training is for people who work in communication and want to make their advertising even better. We'll learn about pragmatics, semantics, and sociolinguistics so you can understand meaning in context, how to know your audience, and how to make clear messages. You'll learn how to use linguistics to make your campaigns more effective and improve your communication strategies. This short but powerful training will give you the skills to create messages that connect with all kinds of people.
- Learn to understand the meaning behind words and situations for better communication.
- Use different ways of speaking (speech acts) to make advertising stronger and get people interested.
- Use semantics to make your messages clear and choose the right words carefully.
- Look at how language is used (discourse) to make advertising text well-organized and tell a good story.
- Use sociolinguistics to communicate with specific groups of people in a way they understand.

from 4 to 360h flexible workload
certificate recognized by MEC
What will I learn?
Open your mind to the power of language with our Modern Linguistics Training. This training is for people who work in communication and want to make their advertising even better. We'll learn about pragmatics, semantics, and sociolinguistics so you can understand meaning in context, how to know your audience, and how to make clear messages. You'll learn how to use linguistics to make your campaigns more effective and improve your communication strategies. This short but powerful training will give you the skills to create messages that connect with all kinds of people.
Elevify advantages
Develop skills
- Learn to understand the meaning behind words and situations for better communication.
- Use different ways of speaking (speech acts) to make advertising stronger and get people interested.
- Use semantics to make your messages clear and choose the right words carefully.
- Look at how language is used (discourse) to make advertising text well-organized and tell a good story.
- Use sociolinguistics to communicate with specific groups of people in a way they understand.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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