Advertising Strategy Course
This course provides practical strategies for advertising in the skincare market, focusing on targeting sensitive and acne-prone skin audiences through data-driven positioning, KPI setting, budget allocation, and campaign optimization across key digital channels.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Advertising Strategy Course teaches you how to examine the skincare market, identify clear target groups, and create data-based positioning that connects with buyers who have sensitive and acne-prone skin. You will learn to set KPIs, design acquisition paths, divide an $80k budget over main channels, guide creators, test and improve campaigns, and expand profitable growth using straightforward, practical methods you can use right away.
Elevify advantages
Develop skills
- Skincare market analysis: quickly assess market size and niches, and understand competitor strategies.
- KPI and funnel modeling: set up CAC, ROAS, and budgets using simple, clear calculations.
- Brand positioning: develop proven value propositions, claims, and short statements.
- Channel strategy: distribute spending and creative content across Meta, TikTok, Search, and CRM.
- Testing and optimization: conduct effective A/B tests, interpret results, and expand successful ads.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course