Mass Communication, Advertising and Marketing Course
This course equips participants with essential skills in mass communication, advertising, and marketing, focusing on eco-friendly cosmetics like GreenGlow. Learners will master market research, brand positioning, content strategy, media planning, and basic analytics to drive effective campaigns and measurable results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short course teaches you how to study buyers of eco-friendly cosmetics, set clear positioning for GreenGlow, and create strong messages that persuade. You will learn to identify market groups, select good channels, plan campaigns for three months, and make content that has big effect. You also gain skills in simple budgeting, basic analysis, A/B testing, and reporting to make sure all work is measured, improved, and focused on results.
Elevify advantages
Develop skills
- Market research for eco-beauty: quickly find trends, gaps, and what buyers want.
- Brand positioning for green cosmetics: create strong unique points and claims backed by evidence.
- Content strategy for social and in-store: plan assets that focus on conversions and have high impact.
- Media planning in 3 months: build simple, combined schedules that make ad money go far.
- Marketing analytics basics: set clear KPIs, test creatives, and improve quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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