Hotel Marketing Course
Master hotel marketing for city-break and leisure hotels. Learn guest segmentation, pricing, digital channels, OTA strategy, and low-season campaigns to boost occupancy, RevPAR, and direct bookings in today’s competitive travel and tourism market.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Hotel Marketing Course shows you how to attract more profitable guests, boost direct bookings, and fill rooms in low-demand periods. Learn demand analysis, guest segmentation, value-packed offers, SEO, paid campaigns, OTAs, email, social media, and conversion tactics. Build dashboards, track KPIs like ADR and RevPAR, and use analytics, testing, and feedback to refine campaigns quickly and effectively.
Elevify advantages
Develop skills
- Hotel data analytics: track RevPAR, ADR and campaigns for quick wins.
- Guest segmentation: build personas and journeys that boost direct bookings.
- High-impact offers: design seasonal packages, add-ons and upsell tactics.
- Digital channels mastery: optimize SEO, OTAs, email and social for bookings.
- Low-season campaigns: plan budgets, tests and timelines to fill empty rooms.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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