from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Point-of-sale Promotion & Activation Course shows how to turn premium granola shoppers into buyers with focused, in-store execution. Learn category dynamics, shopper motivations, and key segments, then convert insight into SMART objectives, POS strategies, activation calendars, and clear field instructions. Finish ready to track KPIs, diagnose issues, and optimize every 8-week activation for stronger results.
Elevify advantages
Develop skills
- Diagnose POS issues: quickly spot packaging, shelf and merchandising problems.
- Turn shopper insights into action: set sharp, 8-week POS activation goals.
- Design winning POS plans: choose materials, locations and non-price promo tactics.
- Brief and control field teams: give clear store instructions and audit with photos.
- Track POS ROI: use sales, rotation and display KPIs to optimize fast.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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