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Point-of-Sale Promotion & Activation Course

Point-of-Sale Promotion & Activation Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Point-of-sale Promotion & Activation Course shows how to turn premium granola shoppers into buyers with focused, in-store execution. Learn category dynamics, shopper motivations, and key segments, then convert insight into SMART objectives, POS strategies, activation calendars, and clear field instructions. Finish ready to track KPIs, diagnose issues, and optimize every 8-week activation for stronger results.

Elevify advantages

Develop skills

  • Diagnose POS issues: quickly spot packaging, shelf and merchandising problems.
  • Turn shopper insights into action: set sharp, 8-week POS activation goals.
  • Design winning POS plans: choose materials, locations and non-price promo tactics.
  • Brief and control field teams: give clear store instructions and audit with photos.
  • Track POS ROI: use sales, rotation and display KPIs to optimize fast.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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