Lesson 1Staging and curb appeal standards: decluttering, neutralizing, small repairs, landscaping, photography checklist, and vendor coordinationThis section covers preparing the home for showings, including decluttering, depersonalizing, minor repairs, landscaping, and curb appeal, plus creating a photography-ready checklist and coordinating stagers and other vendors.
Assess condition and target buyersPlan decluttering and depersonalizingPrioritize minor interior repairsImprove landscaping and exterior touch-upsCreate a photography-ready checklistCoordinate stagers and cleaning vendorsLesson 2Conducting an initial seller interview: ownership verification, motivations, timeline, occupancy status, mortgage/ liens, and seller expectationsExplore how to conduct a structured seller interview that verifies ownership, uncovers motivation and timing, clarifies occupancy and financing, and sets expectations about disclosures, access, pricing, and communication standards.
Verify identity and ownership statusClarify seller motivation and goalsEstablish desired timeline to closeConfirm occupancy and tenant issuesReview mortgages, liens, and payoffsSet expectations for access and updatesLesson 3Document collection at intake: deed, survey, HOA rules, past inspection reports, tax assessment, utility bills, and existing warrantiesLearn which documents to collect at intake, how to request them, and how they support marketing, disclosure, and closing, including deeds, surveys, HOA documents, tax data, utilities, warranties, and prior inspection reports.
Request deed and title informationObtain current and prior surveysGather HOA rules and disclosuresCollect tax bills and assessmentsRequest utility bills and service dataCompile warranties and past reportsLesson 4Preparing professional photos and media: shot list, twilight/exterior, floor plan creation, virtual tours, and quality control before publicationThis section explains how to plan and oversee professional photos, floor plans, and virtual tours, including shot lists, lighting and timing, media formats, and quality control before uploading to the MLS and marketing channels.
Create interior and exterior shot listsPlan ideal lighting and shoot timingCoordinate photographer and accessDevelop floor plans and measurementsPlan virtual tours and video contentReview and approve media for accuracyLesson 5Seller counseling and seller net sheet: creating a projected closing statement, commission scenarios, and setting realistic seller expectations for timeline and proceedsLearn how to counsel sellers using a detailed net sheet, model different price and commission scenarios, estimate closing costs, and align expectations about proceeds, timing, and potential negotiation outcomes before going live.
Gather financial data for net sheetEstimate closing costs and payoffsModel price and commission scenariosExplain concessions and repair creditsDiscuss realistic market timelinesReview risks and negotiation outcomesLesson 6Completing a property profile: recording address, legal description, lot size, square footage, bed/bath count, age, systems, and notable featuresThis section explains how to build a complete property profile, including legal description, measurements, systems, and features, and how to verify data with public records and sellers to support accurate MLS input and valuation.
Confirm address and legal descriptionMeasure lot size and improvementsVerify square footage and room countsDocument age, systems, and updatesRecord amenities and unique featuresCross-check data with public recordsLesson 7Pre-listing property inspection checklist: structural, roofing, HVAC, plumbing, electrical, pest, and safety items to flag for repair or disclosureReview a systematic pre-listing inspection checklist that addresses structure, roof, HVAC, plumbing, electrical, pests, and safety, and learn when to recommend repairs, disclosures, or specialist evaluations to reduce surprises.
Evaluate structural and foundation itemsInspect roof, gutters, and drainageReview HVAC age, service, and functionCheck plumbing fixtures and supply linesAssess electrical panels and outletsIdentify pest, mold, and safety hazardsLesson 8Estimating repair vs. price strategy: cost-benefit checklist for repairs, market-driven repair prioritization, and contractor bid managementLearn how to evaluate repairs versus pricing strategy using market data, estimate return on investment, prioritize work that drives buyer interest, and manage contractor bids, timelines, and documentation to support your listing plan.
Identify value-adding repair categoriesEstimate repair costs and ROI rangesCompare as-is vs improved list pricesPrioritize repairs by market demandObtain, compare, and vet contractor bidsTrack repair timelines and documentation
