Negotiation Course
Master high-stakes B2B negotiations. Learn proven tactics, pricing and discount strategies, BATNA planning, and SaaS contract terms so you can protect margins, close renewals with confidence, and build long-term client relationships.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Negotiation Course gives you practical tools to plan and win high-stakes deals, especially in SaaS and software renewals. Learn proven frameworks like BATNA, ZOPA, and concession sequencing, design smart B2B pricing and discounts, navigate SLAs and contract terms, manage risk, protect long-term account value, and use ready-made templates, scripts, and calculators to close confident, profitable agreements.
Elevify advantages
Develop skills
- Design winning negotiation plans: use ZOPA, BATNA, and clear walk-away rules.
- Handle price pressure fast: scripted responses to discounts, threats, and ultimatums.
- Build smart deal packages: bundle price, terms, and service for win-win outcomes.
- Master B2B renewal economics: model LTV, churn risk, margin, and discount impact.
- Protect key accounts: map stakeholders, manage risk, and preserve long-term value.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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