Business General Course
The General Business Course equips you with practical tools to assess your current situation, define clear objectives, and create a targeted growth strategy. You will explore market research, customer segmentation, and value proposition development, followed by constructing a lean business model, monitoring unit economics, and enhancing profitability. Additionally, it addresses operations, order fulfillment, marketing effectiveness, team responsibilities, and basic financial planning applicable right away.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The General Business Course equips you with practical tools to assess your current situation, define clear objectives, and create a targeted growth strategy. You will explore market research, customer segmentation, and value proposition development, followed by constructing a lean business model, monitoring unit economics, and enhancing profitability. Additionally, it addresses operations, order fulfillment, marketing effectiveness, team responsibilities, and basic financial planning applicable right away.
Elevify advantages
Develop skills
- Strategic analysis: utilize SWOT, PESTEL, and OKRs to develop a 12-month plan.
- Market insight: evaluate market size, segment customers, and identify competitors efficiently.
- E-commerce operations: optimize inventory management, fulfillment processes, and quality assurance.
- Performance marketing: design rapid campaigns, monitor CAC, ROAS, and conversion rates.
- Financial planning: create efficient budgets, experiment with pricing strategies, and boost profitability.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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