from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The CRM Analytics Course gives you practical skills to clean CRM CSVs, build reliable customer segments, and calculate essential KPIs like CLV, churn, and engagement. Learn EDA, RFM, predictive scoring, and clustering, then turn insights into targeted lifecycle email actions. You also create clear dashboards, testing plans, and documentation so every campaign is measurable, optimized, and ready to scale.
Elevify advantages
Develop skills
- Clean CRM data: fix errors, dedupe customers, and prep CSVs for fast analysis.
- Build CRM KPIs: calculate CLV, ARPC, engagement, churn, and campaign lift.
- Segment audiences: RFM, value, behavior, and channel opt-in for precise targeting.
- Design data-driven campaigns: A/B tests, reactivation flows, and VIP journeys.
- Create clear CRM reports: dashboards, test readouts, and executive-ready summaries.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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