B2B Marketing Specialist Course
Master the full spectrum of B2B marketing — from demand generation and account-based marketing to analytics and sales alignment. This course gives you the strategic frameworks and practical tools to drive measurable pipeline growth. Whether you are stepping into a specialist role or levelling up your career, this is the training that gets you there.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
You will build a complete B2B marketing skill set covering market research, buyer psychology, positioning, content strategy, and demand generation. You will learn how to design and execute account-based marketing programmes, align marketing with sales through shared goals and SLAs, and measure performance using advanced attribution models. The course also covers AI-powered marketing tools, customer expansion strategies, and executive communication skills. Every module is grounded in real B2B scenarios and designed to produce results you can apply immediately.
Elevify advantages
Develop skills
- Account-Based Marketing Execution: Design and run precision ABM programmes targeting high-value accounts.
- Demand Generation Strategy: Build multi-channel campaigns that consistently fill the sales pipeline.
- B2B Positioning and Messaging: Craft value propositions that resonate with every buying committee member.
- Marketing and Sales Alignment: Create shared SLAs and feedback loops that accelerate revenue growth.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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