Marketing Budget Management Course
Master marketing budget management with clear frameworks for channel planning, ROAS-driven allocation, testing, and attribution. Learn to set KPIs, optimize spend across paid and organic channels, and confidently tie every dollar to measurable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This concise course shows you how to plan, allocate, and optimize budgets across key acquisition and retention channels using clear financial targets, reliable benchmarks, and practical templates. Learn to map the funnel, set ROAS and CAC thresholds, design tests, manage pilots, prevent fraud, and build a measurement stack that links spend to revenue so you can reallocate confidently and hit growth goals.
Elevify advantages
Develop skills
- Build ROI-driven marketing budgets: turn revenue goals into smart channel splits.
- Optimize cross-channel spend: reallocate fast using ROAS, CAC, and clear rules.
- Design and measure tests: launch lean experiments with solid stats and guardrails.
- Map funnel roles by channel: align search, social, SEO, email, and influencers.
- Set up tracking and dashboards: connect ad spend to revenue, LTV, and payback.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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