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Marketing and Sales Course

Marketing and Sales Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This concise, practical course shows you how to analyze a B2B SaaS funnel, define clear stages, and fix conversion leaks fast. You will build a sharp ICP, create a usable lead scoring model, and align handoffs with precise MQL and SQL criteria. Learn to set shared KPIs, design reliable dashboards, and execute a 90-day implementation plan that improves pipeline quality, speeds velocity, and drives predictable revenue impact.

Elevify advantages

Develop skills

  • B2B SaaS funnel diagnosis: quickly spot leaks, ignored leads, and misalignment.
  • ICP and lead scoring: build practical models that boost MQL-to-SQL conversion.
  • Sales-marketing SLAs: design clear handoffs, response rules, and escalation paths.
  • Revenue-focused KPIs: define shared goals, dashboards, and reporting cadences.
  • 90-day GTM execution: launch aligned campaigns, optimize processes, and show impact.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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