from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This concise, practical course shows you how to analyze channel performance, compare spend to results, and uncover trends with time series tools and segmentation. You will learn essential KPIs, attribution basics, and budget optimization frameworks, then apply them through experiments, dashboards, and channel tables so you can confidently allocate budgets and present clear, data‑driven recommendations.
Elevify advantages
Develop skills
- Channel analysis: compare CTR, CPA, ROAS and LTV to spot winning campaigns fast.
- Trend detection: use time series and segmentation to uncover growth opportunities.
- Budget optimization: reallocate spend with marginal ROAS, CPA and scenario models.
- Experiment design: run A/B and holdout tests to validate marketing decisions quickly.
- Reporting mastery: build clear dashboards and summaries for high-impact decisions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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