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Predictive Analytics for Marketing Course

Predictive Analytics for Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Predictive Analytics for Marketing Course gives you practical skills to turn data into higher-performing campaigns fast. Learn to define clear business objectives, prepare and explore customer data, build and evaluate predictive models, and translate scores into smarter targeting, testing, and budget decisions. Work with real datasets, monitor performance, and create repeatable, ROI-focused optimization workflows.

Elevify advantages

Develop skills

  • Campaign objective design: turn marketing goals into sharp predictive targets.
  • Customer data prep: clean, enrich, and engineer RFM and behavioral features fast.
  • Predictive model selection: pick, tune, and evaluate models for marketing uplift.
  • Targeting and budget optimization: segment, prioritize, and allocate spend by score.
  • Experimentation and monitoring: run A/B tests and track drift, ROI, and lift.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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