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B2B Content Marketing Course

B2B Content Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This B2B Content Marketing Course shows you how to turn content into real pipeline impact. You will define ICP segments, map buyer problems, and build themes tied to forecasting, sales efficiency, and conversion. Learn to create briefs, a 4-week LinkedIn and email calendar, and sales enablement assets, then track results with clear attribution, dashboards, tests, and simple, ROI-focused reporting.

Elevify advantages

Develop skills

  • Pipeline-focused content strategy: plan short campaigns that convert B2B buyers.
  • ICP and buyer pain mapping: pinpoint high-value segments and revenue-critical needs.
  • High-impact asset creation: craft briefs, ROI guides, and playbooks that drive demos.
  • Multi-channel distribution: run LinkedIn, email, and partner plays that fuel pipeline.
  • Attribution and reporting: track MQLs, pipeline, and ROI with simple, clear dashboards.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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