Account-Based Marketing Course
Master account-based marketing with a step‑by‑step ICP, intent data, and personalization framework. Build targeted plays, align with SDRs and sales, measure pipeline and revenue impact, and launch a 60–90 day ABM plan you can execute immediately.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Account-based Marketing Course gives you a clear, practical system to identify your ideal customer profile, build precise target account lists, and activate intent data for smarter outreach. Learn how to design 1:1, 1:few, and 1:many plays, orchestrate channels with SDR teams, measure impact with robust dashboards, and execute a 60–90 day roadmap that reduces risk and accelerates high-value pipeline growth.
Elevify advantages
Develop skills
- Build ICPs and target lists: define, tier, and select high-fit accounts fast.
- Operationalize intent data: score, prioritize, and trigger timely ABM plays.
- Design ABM plays: launch 1:1, 1:few, 1:many programs with sharp messaging.
- Orchestrate ABM execution: align SDRs, sales, and marketing in 60–90 days.
- Measure ABM impact: build dashboards for pipeline, revenue, and engagement.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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