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Search Marketing Course

Search Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Search Marketing Course gives you a practical, step-by-step system to plan, launch, and optimize profitable search campaigns. Learn keyword research, match types, and negative lists, build smart Google Ads structures, set budgets and bidding strategies, and create high-converting ads. Master tracking, GA4, conversion setup, and clear KPI dashboards so you can confidently scale results and improve ROI in just a few focused lessons.

Elevify advantages

Develop skills

  • Performance tracking: build KPI dashboards and act fast on ROAS, CPA, AOV.
  • Keyword strategy: research, segment, and refine search terms for high-intent traffic.
  • Smart bidding & budgets: allocate spend and choose bid strategies to hit CPA/ROAS.
  • Google Ads structure: design scalable campaigns, ad groups, and remarketing segments.
  • High-impact ad copy: craft RSAs and extensions aligned with buyer intent in days.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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