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Fundamentals of Marketing Course
Understand the key things about marketing with our Basics of Marketing Course, made for professionals who want to do well. Learn how to find the right customers, understand different groups of people, look at who they are, and what they like. Create strong marketing plans using product, promotion, where to sell, and price. Get better at measuring how well you are doing, making budgets, and creating new products. Learn about how to do market research, SWOT analysis, and setting clear marketing goals. Improve your marketing knowledge today!
- Get good at understanding different customer groups: Find and target specific customers well.
- Create good marketing plans: Make plans for product, price, where to sell, and promotion.
- Look at how well things are going: Use information to measure and make marketing better.
- Do cost-benefit analysis: Make the most of marketing budgets to get the best return.
- Find what makes your product special: Show off the things that make your product different in the market.

flexible workload from 4 to 360h
certificate recognized by MEC
What will I learn?
Understand the key things about marketing with our Basics of Marketing Course, made for professionals who want to do well. Learn how to find the right customers, understand different groups of people, look at who they are, and what they like. Create strong marketing plans using product, promotion, where to sell, and price. Get better at measuring how well you are doing, making budgets, and creating new products. Learn about how to do market research, SWOT analysis, and setting clear marketing goals. Improve your marketing knowledge today!
Elevify advantages
Develop skills
- Get good at understanding different customer groups: Find and target specific customers well.
- Create good marketing plans: Make plans for product, price, where to sell, and promotion.
- Look at how well things are going: Use information to measure and make marketing better.
- Do cost-benefit analysis: Make the most of marketing budgets to get the best return.
- Find what makes your product special: Show off the things that make your product different in the market.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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