Psychology of Communication Course
Grasp the psychology behind communication to create persuasive and ethical messages. Gain knowledge of cognitive and emotional triggers, audience behaviours, and data-driven email tactics to increase engagement, foster trust, and drive conversions in your work. This course equips you with practical strategies for effective professional communication through optimised email campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Psychology of Communication Course provides practical tools for creating clear, high-impact email campaigns. Discover how cognitive ease, attention spans, memory retention, and decision-making shortcuts influence reader behaviour, and apply these to develop compelling subject lines, mobile-optimised designs, concise body content, and persuasive calls to action. Additionally, master ethical use of emotional triggers, effective framing, social proof, audience segmentation, A/B testing methods, and essential metrics for rapid campaign improvements.
Elevify advantages
Develop skills
- Design persuasive emails using cognitive and emotional triggers ethically.
- Optimise email copy with strong subject lines, body text, and calls to action for quick conversions.
- Analyse audience data including behaviour, stressors, and device usage patterns.
- Apply social proof and framing techniques to build trust and prompt confident actions.
- Conduct A/B tests and monitor key metrics to improve campaign performance.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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