Marketing Psychology Course
This course equips marketers with psychological principles to create ethical campaigns for mental health services, focusing on engagement, user trust, and data-driven improvements while avoiding manipulation.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Psychology Course teaches you how to create ethical, evidence-based campaigns for mental health services that boost engagement without any manipulation. You will learn to examine barriers such as stigma and procrastination, develop clear messages, improve user journeys, use social proof in a responsible way, safeguard privacy, conduct ethical A/B tests, and convert data into practical enhancements for enrolment and retention.
Elevify advantages
Develop skills
- Choice architecture design: build ethical funnels that boost sign-ups quickly.
- Persuasive copywriting: craft high-converting CTAs, ads, and landing pages.
- Audience psychology mapping: turn stress insights into precise user personas.
- Ethical influence and social proof: increase trust without manipulation.
- Data-driven testing: run ethical A/B tests to refine mental health marketing.
Suggested summary
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