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Laboratory Product Management Course

Laboratory Product Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Acquire hands-on product management expertise for diagnostic lab systems in this intensive course. Master customer segmentation, value propositions, competitive differentiation with actual data, pricing strategies, distribution channels, promotional approaches, launch planning, KPI monitoring, and handling the initial two years of the product lifecycle effectively.

Elevify advantages

Develop skills

  • Lab market research: gauge PCR demand, profile competitors, and identify price signals quickly.
  • Lab product positioning: develop clear value propositions, proof points, and differentiation strategies.
  • Lab pricing and channels: create pricing models, offers, and balance distributor versus direct sales.
  • Lab launch execution: boost adoption using pilots, key opinion leaders, and focused promotions.
  • Regulatory and quality essentials: understand CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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