Laboratory Product Management Course
This course equips you with essential skills for managing laboratory products, covering market research, positioning, pricing, channels, launch strategies, regulatory compliance, and product lifecycle management to succeed in clinical settings. Gain confidence in launching and growing diagnostic products through practical tools and real-world tactics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Acquire hands-on product management expertise for diagnostic lab systems in this intensive course. Master customer segmentation, value propositions, competitive differentiation with actual data, pricing strategies, distribution channels, promotional approaches, launch planning, KPI monitoring, and handling the initial two years of the product lifecycle effectively.
Elevify advantages
Develop skills
- Lab market research: gauge PCR demand, profile competitors, and identify price signals quickly.
- Lab product positioning: develop clear value propositions, proof points, and differentiation strategies.
- Lab pricing and channels: create pricing models, offers, and balance distributor versus direct sales.
- Lab launch execution: boost adoption using pilots, key opinion leaders, and focused promotions.
- Regulatory and quality essentials: understand CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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