Point-of-Sale Promotion & Activation Course
Gain mastery in point-of-sale promotions tailored for premium granola products. Delve into shopper behaviours, develop robust POS strategies, plan activation timelines, execute field operations, and leverage KPIs to increase sales, encourage product trials, and secure prime shelf space in busy retail settings. This training equips you to outperform competitors with data-driven tactics and precise in-store activations.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to convert premium granola shoppers into buyers through effective in-store strategies. You will explore category trends, buyer motivations, and main customer groups, then use that knowledge to create SMART goals, POS plans, activation schedules, and straightforward team guidelines. By the end, you will be equipped to monitor key performance indicators, identify problems, and refine each 8-week campaign for better outcomes.
Elevify advantages
Develop skills
- Diagnose POS challenges swiftly by identifying issues with packaging, shelving, and displays.
- Transform customer insights into practical steps by defining precise 8-week POS activation targets.
- Craft effective POS strategies selecting optimal materials, positions, and promotional methods beyond pricing.
- Instruct and oversee field teams with detailed store directives and photo-based audits.
- Measure POS returns using sales data, stock turnover, and display metrics to refine performance quickly.
Suggested summary
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