Commercial Action Course
The Commercial Action Course equips sales teams with strategies to define ICPs, craft effective campaigns, coordinate SDRs and AEs, establish quotas and KPIs, and leverage CRM data to achieve quarterly revenue targets through proven playbooks and measurable outcomes. This practical programme ensures teams plan, execute, and optimise for consistent results in a structured manner.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Commercial Action Course delivers a straightforward system to structure your team, set clear targets, and integrate marketing for reliable outcomes. Master refining your ICP and value proposition, crafting outbound and inbound strategies, analysing competitors, establishing achievable numeric objectives, and monitoring KPIs via user-friendly dashboards. Gain the confidence to plan, run, and enhance every three-month campaign effectively.
Elevify advantages
Develop skills
- Build efficient CRM workflows with scoring, cadences, and reporting in weeks.
- Design precise ICPs and personas to boost B2B sales win rates.
- Develop outbound and inbound playbooks to rapidly fill pipeline with quality leads.
- Establish realistic revenue, funnel, and activity goals for quarterly sales campaigns.
- Monitor KPIs using simple dashboards and A/B tests to address underperformance swiftly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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