In-Store Promotions Course
Enhance retail sales through impactful in-store promotions. Gain knowledge on shopper behaviour, store layout, sampling, messaging, KPIs, and budget-friendly materials to plan, run, and refine healthy snack promotions that encourage trials, sales, and repeat buys. This course equips you with practical strategies to drive measurable results in real store settings.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Improve in-store promotions for healthy snacks via this targeted, hands-on course exploring shopper behaviour, store layouts, visual merchandising, and fixtures. Discover how to organise and carry out sampling, develop convincing messages, select suitable promotion methods, and train staff. Gain skills in basic data gathering, essential performance metrics, and refining strategies to ensure each promotion boosts sales significantly and informs better choices.
Elevify advantages
Develop skills
- Design effective in-store snack promotions that work within retail limits.
- Optimise store layouts, signs, and fixtures to increase shopper interest quickly.
- Conduct safe and efficient sampling events that turn trials into sales.
- Monitor promotion KPIs and improve offers using simple, affordable data methods.
- Create compelling, health-oriented snack messages for target customer groups.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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