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In-Store Activation Course

In-Store Activation Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This In-Store Activation Course teaches how to establish precise objectives, define shopper personas, and convert insights into effective in-store strategies. You will learn to plan visual merchandising, create budgets, and handle vendors confidently. Additionally, master journey mapping, pilot testing, and KPI monitoring to ensure activations are measurable, scalable, and sales-driven.

Elevify advantages

Develop skills

  • ROI-based activation planning: select high-impact in-store actions swiftly.
  • Shopper journey mapping: create snack aisle touchpoints that convert quickly.
  • Visual merchandising for snacks: develop planograms, endcaps, and secondary displays.
  • In-store sampling mastery: manage layout, staffing, and conversion tracking effectively.
  • Retail KPI tracking: establish KPIs, test pilots, and optimise activations using data.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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