In-Store Activation Course
Master in-store activation in retail settings: establish clear shopper objectives, create effective merchandising and sampling strategies, manage budgets wisely, and monitor KPIs closely. Transform insights into high-return displays, trials, and promotions that boost sales directly at the shelf.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This In-Store Activation Course teaches how to establish precise objectives, define shopper personas, and convert insights into effective in-store strategies. You will learn to plan visual merchandising, create budgets, and handle vendors confidently. Additionally, master journey mapping, pilot testing, and KPI monitoring to ensure activations are measurable, scalable, and sales-driven.
Elevify advantages
Develop skills
- ROI-based activation planning: select high-impact in-store actions swiftly.
- Shopper journey mapping: create snack aisle touchpoints that convert quickly.
- Visual merchandising for snacks: develop planograms, endcaps, and secondary displays.
- In-store sampling mastery: manage layout, staffing, and conversion tracking effectively.
- Retail KPI tracking: establish KPIs, test pilots, and optimise activations using data.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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