from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Category Management Course provides a straightforward, step-by-step method for developing a successful category, illustrated with breakfast cereals as a practical case. Discover how to convert customer insights into improved product selections, create efficient pricing structures, organise focused promotions, and develop implementation plans for shops that include performance indicators, risk management, and tools ready for immediate use in your outlets.
Elevify advantages
Develop skills
- Shopper insight mapping: transform cereal buyer data into straightforward shop actions.
- Assortment optimisation: construct, review gaps, and streamline product variants for your outlets.
- Pricing and price ladders: quickly create intelligent pricing options for own-label and branded items.
- Promotion planning: develop one-month promotion strategies that increase sales volume without eroding profits.
- KPI tracking and risk control: oversee category performance and avoid issues with stock or profit losses.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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