Web Analytics for Retail and E-commerce Course
Master web analytics for retail and e-commerce in foreign trade. Gain skills to track cross-border traffic, integrate logistics and customs data into KPIs, cut cart abandonment, and optimise revenue by country, currency, shipping costs, and payment methods. This course equips you with practical tools to analyse international performance, measure conversion impacts from global factors, and build dashboards that drive business growth across multiple markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Acquire key web analytics skills for retail and e-commerce, emphasising international traffic, conversion rates, and revenue tracking. Master campaign monitoring across channels, data integration with logistics, assessment of shipping and customs effects, checkout behaviour analysis, and dashboard creation with vital KPIs. Conclude with a hands-on optimisation guide ready for immediate use to enhance outcomes in diverse markets.
Elevify advantages
Develop skills
- Cross-border traffic analytics: analyse sessions, users, and country-level KPIs.
- Conversion and revenue KPIs: calculate rates, AOV, and net revenue by market.
- Logistics-integrated analytics: connect shipping, duties, and customs to sales.
- Checkout and payment analysis: monitor funnels, failures, and abandonment by country.
- Optimization playbook: create tests, KPIs, and reports for foreign trade teams.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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