Project Analyst Course
This course equips participants with essential skills in data analysis, marketing metrics, and reporting for project analysts, focusing on practical applications in web analytics and business decision-making.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Project Analyst Course provides practical skills to clean and validate web analytics data, perform descriptive and segmented analyses, and identify trends and seasonality. You will learn to measure marketing ROI, ROAS, and marginal returns, develop simple causal impact estimates, and convert metrics into clear, prioritised recommendations backed by concise reports, visuals, and scenario-based budget models.
Elevify advantages
Develop skills
- Marketing ROI analysis: compute, interpret, and optimise multi-channel spend.
- Exploratory analytics: summarise, segment, and visualise key business metrics.
- Data preparation: clean, align, and validate web analytics datasets quickly.
- Causal impact estimation: conduct basic pre-post and regression-based lift studies.
- Executive reporting: transform data into clear, prioritised recommendations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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