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Market Research Data Processing & Analysis Course

Market Research Data Processing & Analysis Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Acquire core skills in market research data processing and analysis through this concise, hands-on course. Learn to clean disorganised survey data, construct dependable variables, perform descriptive statistics, model factors driving satisfaction, and segment NPS customer groups. Delve into text analysis for open responses, produce effective visual summaries, and convert insights into succinct, actionable recommendations with professional reporting outputs.

Elevify advantages

Develop skills

  • Master NPS segmentation to classify, profile, and compare customer groups swiftly.
  • Clean survey data quickly by handling missing values, outliers, and messy categories.
  • Conduct practical driver analysis to identify key satisfaction factors with clear statistics.
  • Perform lean text analytics to extract themes, sentiment, and quotes from open comments.
  • Create insight-to-action reports that deliver sharp, metric-based recommendations.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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