Predictive Analytics Models Course
This course equips you with practical skills to develop effective churn prediction models, from data preparation to actionable business strategies, focusing on real-world customer retention.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Predictive Analytics Models Course teaches you how to build, evaluate, and deploy churn prediction models that bring real results. Learn data ingestion, feature engineering, model selection, and probability calibration, then convert outputs into straightforward reports, prioritised action plans, targeted campaigns, and A/B tests with KPIs, ensuring strong, explainable, and scalable customer retention strategies.
Elevify advantages
Develop skills
- Build churn models: design, train, and tune predictive models quickly.
- Engineer RFM and behavioural features: turn raw customer data into useful signals.
- Evaluate models with business KPIs: connect metrics to actual revenue impact.
- Explain model insights: translate churn drivers into clear action plans.
- Plan and test interventions: design A/B campaigns to reduce churn fast.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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