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Business General Course

Business General Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The General Business Course provides practical tools to assess your situation, set clear goals, and create a targeted plan for growth. You will learn market research, customer segmentation, and value proposition design, then develop a lean business model, monitor unit economics, and enhance profitability. It also covers operations, order fulfilment, marketing effectiveness, team responsibilities, and basic financial planning that you can implement right away.

Elevify advantages

Develop skills

  • Strategic analysis: apply SWOT, PESTEL, and OKRs to develop a 12-month plan.
  • Market insight: assess market size, segment customers, and identify competitors quickly.
  • E-commerce operations: optimise inventory, fulfilment, and quality controls.
  • Performance marketing: design short campaigns, monitor CAC, ROAS, and conversions.
  • Financial planning: create lean budgets, evaluate pricing, and boost profitability.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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