Product Marketing Manager Course
This course equips aspiring Product Marketing Managers with essential skills to drive product success through market research, strategic positioning, effective launches, and data-driven growth strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Product Marketing Manager Course provides you with a practical, complete toolkit to research your market, create strong positioning, plan successful launches, and achieve measurable growth. Learn to assess opportunities, define value propositions, develop campaigns, support internal teams, and conduct experiments with clear KPIs so you can release features that succeed, get adopted, and deliver business impact quickly.
Elevify advantages
Develop skills
- Go-to-market planning: design efficient launch plans with clear KPIs quickly.
- Positioning & messaging: create compelling value propositions, taglines, and proof points.
- Launch campaigns: build emails, landing pages, and in-app flows that convert.
- Sales enablement: create battlecards, demos, and customer success playbooks that drive wins.
- Data-driven iteration: run experiments, analyze funnels, and refine adoption.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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