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Promotional Campaigns Course

Promotional Campaigns Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course provides a straightforward guide to planning and executing effective beverage promotions for urban youth on limited funds. You will learn to create precise brand positioning, develop audience personas using data, select optimal channels, and craft compelling creative concepts. Acquire practical abilities in A/B testing, key performance indicators, attribution methods, producing standout content, and optimising campaigns during a compact 6-week rollout.

Elevify advantages

Develop skills

  • Build detailed audience personas using data for urban youth targeting.
  • Develop clear and unique brand positioning to stand out in crowded markets.
  • Create and rapidly test innovative slogans and campaign ideas.
  • Design cost-effective channel strategies with media and on-ground activities.
  • Monitor KPIs, conduct A/B tests, and optimise campaigns within budget limits.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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