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Marketing Performance & Control Course

Marketing Performance & Control Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain mastery in key performance metrics, create practical datasets, and confidently compute ROI, ROAS, CPA, plus break-even analysis. Learn to assess channels against benchmarks, craft effective dashboards, and produce sharp executive summaries that guide budget decisions and enhancements. Develop hands-on abilities to share insights, design experiments, and boost outcomes each quarter.

Elevify advantages

Develop skills

  • Build effective ROI dashboards from raw channel data for executive presentations.
  • Compute CPA, ROAS, and ROI swiftly to evaluate channel performance and decisions.
  • Optimise budget allocation using clear guidelines and testing strategies.
  • Apply benchmarks and funnel metrics to compare channels and establish targets.
  • Present performance updates concisely to executives with recommendations and tests.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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