from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This concise, practical course shows you how to analyse channel performance, compare spend to results, and uncover trends with time series tools and segmentation. You will learn essential KPIs, attribution basics, and budget optimisation frameworks, then apply them through experiments, dashboards, and channel tables so you can confidently allocate budgets and present clear, data-driven recommendations.
Elevify advantages
Develop skills
- Channel analysis: compare CTR, CPA, ROAS and LTV to spot winning campaigns fast.
- Trend detection: use time series and segmentation to uncover growth opportunities.
- Budget optimisation: reallocate spend with marginal ROAS, CPA and scenario models.
- Experiment design: run A/B and holdout tests to validate marketing decisions quickly.
- Reporting mastery: build clear dashboards and summaries for high-impact decisions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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