Customer Relationship Management Training
Master Customer Relationship Management for marketing success in ecommerce. Learn segmentation, lifecycle flows, personalisation, and CRM analytics to boost retention, increase customer lifetime value, reduce churn, and design high-impact campaigns across email, SMS, and paid channels. This course provides practical tools to scale CRM programmes effectively using data foundations and testing.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Customer Relationship Management Training offers a clear, practical system to grasp ecommerce customer lifecycles, create smart segments, and build automated flows for acquisition, onboarding, retention, and win-back. Master data foundations, channel strategy, personalisation, and rigorous testing to enhance engagement, grow revenue per customer, and rapidly scale effective CRM programmes.
Elevify advantages
Develop skills
- Lifecycle CRM strategy: map customer journeys and align messages for each stage.
- Segmentation mastery: build RFM and predictive segments to boost revenue quickly.
- Automation flows: design welcome, post-purchase, and win-back journeys that convert.
- CRM analytics: track KPIs, run A/B tests, and optimise campaigns confidently.
- Data-driven CRM setup: structure customer data and channels for scalable growth.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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