4.0 in rating
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This A/B Testing Course teaches you how to set clear goals, pick the right metrics for subscription growth, and design solid experiments that give reliable results. Learn to write hypotheses, do randomization, calculate power and sample size, check data quality, and carry out practical statistical analysis so you can interpret outcomes with confidence and use test insights for precise, data-driven product and growth decisions.
Elevify advantages
Develop skills
- Design high-impact A/B tests: craft sharp hypotheses and smart randomization.
- Choose winning metrics: align test KPIs to acquisition, retention, and revenue.
- Calculate sample size and power fast using clear formulas and R/Python snippets.
- Analyze results with confidence: lifts, CIs, and the right statistical tests.
- Turn test data into decisions: clear reports, rollout calls, and next-step plans.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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