Trade Show Management Course
This course equips you with essential skills to plan, execute, and measure successful trade shows, turning events into revenue-generating opportunities through strategic goal-setting, engaging booth designs, effective lead management, promotional campaigns, and post-event follow-ups.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Trade Show Management Course teaches you how to select the right events, set clear objectives, and create realistic budgets using market-based estimates. You will learn pre-show promotion, booth design, visitor engagement, and lead capture that directly link to revenue. Additionally, you will master post-show follow-up, reporting, and nurturing workflows to ensure every event is measurable, repeatable, and valuable.
Elevify advantages
Develop skills
- Trade show strategy: set sharp SMART goals and align shows with your ICP.
- Booth design: plan layouts, traffic flow, and experiences that attract buyers fast.
- Lead capture: run clean, integrated badge scanning and CRM-ready qualification.
- Pre-show promotion: build lean multichannel campaigns that pack your meeting calendar.
- Post-show follow-up: track KPIs and run tight nurture flows that convert to pipeline.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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