Territorial Marketing Training
Gain mastery in territorial marketing to draw tourists and investors. Master audience segmentation, value propositions, channel strategies, KPI tracking, and stakeholder coordination for data-driven campaigns that boost visitation, investment, jobs, and lasting regional growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Territorial Marketing Training equips you to craft appealing place offers for visitors and investors, segment key audiences, and build value propositions spotlighting assets, incentives, and experiences. Master channel selection, campaign planning, FAM visits, stakeholder coordination, risk management, and KPI monitoring using practical dashboards, timelines, and reports.
Elevify advantages
Develop skills
- Design territorial KPIs to create clear tourism and investor metrics quickly.
- Conduct competitive region analysis to benchmark counties and identify growth opportunities.
- Profile audiences by segmenting tourists and investors using data-driven personas.
- Develop territory value propositions with targeted messages for visitors and investors.
- Plan actionable campaigns by mapping channels, budgets, and stakeholder roles.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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