Sports Event Marketing Course
Gain expertise in sports event marketing, covering research, sponsor attraction, audience segmentation, budget-friendly event planning, and ROI measurement. This course equips you to enhance registrations, revenue, and brand visibility for local sports events through practical strategies from start to finish.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches researching local sports races and tournaments, defining value for participants and sponsors, and crafting attractive sponsorship packages. You will master timeline planning, lean budgeting, cost-effective promotions, and leveraging social, community, and digital platforms. Additionally, learn to establish KPIs, monitor outcomes, and produce post-event reports to foster retention and expansion.
Elevify advantages
Develop skills
- Research sports audiences: quickly segment local fans, teams, and sponsors.
- Create sponsorship packages: develop ROI-focused tiers and convincing sponsor presentations.
- Manage low-budget events: schedule timelines, recruit volunteers, and plan key event interactions.
- Develop content and social strategies: boost registrations using targeted posts and funnels.
- Analyse post-event data: track KPIs, demonstrate sponsor value, and increase renewals.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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