Sentiment Analysis Course
This course equips you to master sentiment analysis for marketing success. Collect genuine customer feedback, clean and tag data properly, identify brand themes, and convert findings into precise positioning, better messaging, and campaigns driven by data to lift performance and stay ahead.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills in sentiment analysis: define research scope, gather and prep public text data while following privacy guidelines, label sentiments using steady standards, use automated and mixed approaches, spot brand-specific themes, transform insights into real steps, measure results with basic metrics, and create plans for ongoing monitoring.
Elevify advantages
Develop skills
- Build sentiment datasets: gather, clean, and organise public text data quickly.
- Label sentiment reliably: use clear guidelines and check manual against automated labels.
- Extract themes by brand: cluster comments into topics and measure sentiment levels.
- Turn insights into action: change sentiment gaps into targeted marketing strategies.
- Validate findings: perform strength tests and A/B trials to steer campaigns effectively.
Suggested summary
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