Promotional Campaigns Course
Gain expertise in running promotional campaigns targeted at urban youth brands. The course covers audience analysis, brand positioning, generating big ideas, channel planning, hero content creation, and optimisation techniques to deliver powerful marketing efforts even with constrained budgets. It equips participants with tools for research, strategy, testing, and real-time adjustments over six intensive weeks, ensuring maximum impact from every shilling spent.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a straightforward guide to planning and executing effective beverage promotions for urban youth on limited funds. You will learn to create precise brand positioning, develop audience personas using data, select optimal channels, and craft compelling creative concepts. Acquire practical abilities in A/B testing, key performance indicators, attribution methods, producing standout content, and optimising campaigns during a compact 6-week rollout.
Elevify advantages
Develop skills
- Build detailed audience personas using data for urban youth targeting.
- Develop clear and unique brand positioning to stand out in crowded markets.
- Create and rapidly test innovative slogans and campaign ideas.
- Design cost-effective channel strategies with media and on-ground activities.
- Monitor KPIs, conduct A/B tests, and optimise campaigns within budget limits.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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