Political Campaign Marketing Course
Master political campaign marketing for Latin American mayoral races. Learn voter segmentation, message strategy, low-budget digital tactics, and a four-month roadmap to move voters from awareness to turnout with data-driven decisions. This course equips you with practical tools to design winning strategies, craft persuasive narratives, optimise resources efficiently, and track progress using key performance indicators for maximum voter impact.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Political Campaign Marketing Course teaches you to design a winning four-month mayoral campaign in Latin America. It covers rapid research and voter segmentation, message development, channel strategy, building clear roadmaps, crafting persuasive narratives, optimising low-budget digital and field tactics, managing risks, and tracking KPIs to efficiently move voters from awareness to turnout.
Elevify advantages
Develop skills
- Design voter segments: build sharp urban profiles in hours, not weeks.
- Craft winning messages: test, refine and adapt slogans for each voter group.
- Plan 4-month campaigns: structure awareness, persuasion and GOTV actions fast.
- Deploy low-budget tactics: mix digital, door-to-door and local media for impact.
- Build rapid-response plans: manage smear attacks, crises and turnout risks.
Suggested summary
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