Nudging in Marketing Course
Master nudging in marketing to drive healthier grocery choices and higher conversions. Learn behavioural economics, digital choice architecture, and A/B testing to design ethical, high-impact nudges tailored to real shopper behaviour in Indonesia and beyond. This course equips you with practical tools to influence decisions responsibly while boosting business results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover how to design ethical nudges that guide shoppers toward healthier grocery choices in Indonesia. This concise course covers key behavioural biases, digital choice architecture, and practical on-site tactics across search, product pages, cart, and checkout. Learn to run rigorous A/B tests, track impact with clear metrics, and implement high-impact nudges while respecting user trust and local constraints.
Elevify advantages
Develop skills
- Design behavioural nudges: Build practical, high-impact nudges for e-commerce.
- Apply decision biases: Use defaults, framing, and salience to guide healthy choices.
- Optimise digital choice architecture: Craft visuals, labels, and bundles that convert.
- Run fast A/B tests: Set up, measure, and scale winning nudges with clear metrics.
- Nudge ethically: Balance persuasion with transparency, trust, and user autonomy.
Suggested summary
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