Media Buying Course
This course equips you with hands-on skills to plan, execute, and optimize media buying campaigns targeting US eco-friendly shoppers across major platforms, focusing on profitability and sustainable growth through audience targeting, channel selection, budgeting, creative optimization, and performance tracking.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Media Buying Course provides a practical, fast-paced way to plan and execute profitable campaigns for US eco-friendly shoppers. You will learn audience research, targeting, and channel selection on Meta, Google, TikTok, YouTube, programmatic, and CTV. Develop skills in building budgets, selecting bidding strategies, setting up tracking, defining KPIs, forecasting results, and optimising creative, funnels, and landing pages for better ROAS and sustainable growth.
Elevify advantages
Develop skills
- Audience targeting mastery: pinpoint eco-conscious US shoppers quickly.
- Channel mix strategy: select Meta, Google, TikTok and CTV for maximum ROI.
- Budget and bidding control: allocate $10K and choose effective bid models.
- Creative and funnel design: align ads, copy and landing pages to drive conversions.
- KPI tracking and optimisation: set CPA, ROAS goals and scale top-performing campaigns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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