from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This concise, hands-on course shows you how to turn business goals into precise research objectives, build solid briefs, and define clear KPIs. You will learn to design surveys and interviews, apply smart sampling, analyze both quantitative and qualitative data, and integrate secondary sources to create evidence-based insights, prioritized actions, and a 6–12 month roadmap that drives measurable results.
Elevify advantages
Develop skills
- Define sharp marketing research problems and KPIs for fast, focused studies.
- Design practical surveys and interviews that capture reliable customer insights.
- Analyze survey and qualitative data to build clear, evidence-based segments.
- Turn research findings into prioritized marketing actions and 6–12 month plans.
- Conduct efficient U.S. market and competitor desk research for quick decisions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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