Marketing Plan Fundamentals Course
Master the basics of marketing plans by developing a full strategy for an eco-friendly bottle brand. Includes market analysis, customer research, 4Ps mix, KPIs, and action plans adaptable to any product for real growth and trackable outcomes. Perfect for driving sales in sustainable markets with clear, measurable steps.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to create a targeted, data-backed plan for boosting sales of eco-friendly reusable bottles. Cover market trends, regulations, objectives, KPIs, and positioning. Do customer research, segmentation, and competitor checks, then build a practical 6-12 month roadmap with budgets, timelines, templates, and easy tracking to test, improve, and grow results confidently.
Elevify advantages
Develop skills
- Build data-backed marketing plans for eco-friendly reusable bottles.
- Define buyer personas and customer paths for green product launches.
- Develop 4Ps strategies and pricing for sustainable, low-plastic brands.
- Create 6-12 month plans with budgets, timelines, and campaign outlines.
- Set SMART KPIs and basic dashboards to monitor sales and returns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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