Marketing Performance & Control Course
This course equips you to excel in marketing performance tracking and control. Master ROI and ROAS calculations, dashboard creation, benchmark setting, budget optimisation, and transforming channel data into actionable insights and executive reports that confidently drive revenue growth. Perfect for marketers aiming to make data-led decisions with precision and clarity.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain mastery in key performance metrics, create practical datasets, and confidently compute ROI, ROAS, CPA, plus break-even analysis. Learn to assess channels against benchmarks, craft effective dashboards, and produce sharp executive summaries that guide budget decisions and enhancements. Develop hands-on abilities to share insights, design experiments, and boost outcomes each quarter.
Elevify advantages
Develop skills
- Build effective ROI dashboards from raw channel data for executive presentations.
- Compute CPA, ROAS, and ROI swiftly to evaluate channel performance and decisions.
- Optimise budget allocation using clear guidelines and testing strategies.
- Apply benchmarks and funnel metrics to compare channels and establish targets.
- Present performance updates concisely to executives with recommendations and tests.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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